How We Think
WHAT EXPERTS SAY ABOUT EMAIL MARKETING
In the world of B2B marketing, email messaging serves as both a vital communication vehicle for existing clients as well as an incubator for prospective customers. Creating effective email messages is a mix of science and art that requires discipline and attention to...
GROSS STRATEGIC MARKETING (GSM) ANNOUNCES ITS ANNUAL HOLIDAY E-CARD PROJECT
Gross Strategic Marketing (GSM) is happy to announce its 2012 Holiday e-Card Project. GSM invites its industry colleagues to join in this special project which offers, at no charge, an interactive greeting card for email distribution to participating companies. GSM is...
WHAT POWERBALL CAN TEACH YOU ABOUT SOCIAL MEDIA STRATEGY
Did you play last nights Powerball? A grand prize of $579.9 million, a jackpot unprecedented in Powerball history, awaits the hands of two lucky winners. With over 80 million possible outcomes for the drawing, Powerball players needed a lot of luck to match all five...
GROSS STRATEGIC MARKETING (GSM) ANNOUNCES THE LAUNCH OF THE PLAN SPONSOR VIDEO SERIES
Gross Strategic Marketing (GSM) announced today the immediate availability of its much anticipated Plan Sponsor Video Series. This new program has been developed to more effectively introduce educational topics to retirement plan sponsors and creatively addresses the...
HOW DO YOU ASSESS THE EFFECTIVENESS OF MARKETING?
A lot of good work happens in the name of marketing, but only that which is aligned with a business’ strategic goals has the potential to create truly meaningful results. Otherwise, it’s easy to throw money at advertising, public relations, events, websites, and...
GROSS STRATEGIC MARKETING (GSM) NAMES TOM MAKEEVER NEW CHIEF SALES OFFICER
Gross Strategic Marketing (GSM) announced today that Tom Makeever has joined the organization as its Chief Sales Officer. Makeever is a 24-year veteran of the 401(k) retirement plan market and will lead the selling activities of GSM’s programs, consulting and...
GROSS STRATEGIC MARKETING (GSM) LAUNCHES NEW CORPORATE WEBSITE
Gross Strategic Marketing announced today the launch of its new website which offers quick and easy access to information on the company’s array of programs, consulting and services for the retirement plan industry. The site features an entirely new look and...
DON’T BECOME COMMODITIZED!
Many companies find themselves in mature, highly competitive markets. Some of these arenas take on the characteristics of commodities, where products or services are largely undifferentiated by customers. Price pressure is great, product/service quality is...
IT’S NOT ABOUT A CATCHY NAME, IT’S ABOUT YOU: 4 THINGS TO REVIEW NOW
The question “How important is it for a business to have a catchy name?”was posed by Sprint in a LinkedIn poll. The answer options were: “it’s essential”(22%) “not as important as marketing”(23%) “not as important as a great product”(52%) “catchy names are...
BEYOND COMMUNICATION (AS WE USED TO KNOW IT)
Not so long ago in the history of the world, birthday greetings were delivered in-person, over the phone (which was attached to the wall), or via a printed card (usually mailed). I suppose a few people sent telegrams, but that was pretty much it. This year on my...
