Webinar: Relationship Gen Is the New Lead Gen

Originally recorded: November 17, 2021. Sponsored by ForceManager 5500

Lead Gen is all about sales funnels and conversions, qualifying and closing. At its core, it’s transactional thinking. If your model is built on the strength of relationships, there’s a better place to be. Relationship Gen informs your marketing strategy at each step of your communication process. Join Alan Gross, President of GSM Marketing, and Chuck Hammond, Chief Digital Officer of 401k Study Group, for a fast-paced session that will help you reframe every web page, every email and every post to better serve your goals.


We’ll talk about:

  • Shifting message focus from lead gen to relationship gen
  • Infusing relationship thinking into your 2022 marketing plan
  • What you can do right now to make this actionable