Transform your digital presence into an active marketing machine.
Your website presents an important opportunity to help others do their due diligence before they meet with you.
Smart use of SEO can help prospects searching for your services find you before they find your competitors.
Well-implemented marketing automation tools can generate real-time intelligence about who’s visiting, why they’re coming, and help you personalize communication and relationship building messages to them. All of this sets the table for business growth.
Support the growth of your business.
Marketing automation is a set of tools that makes it possible to identify visitors to your website and engage them in a more relevant, personal and customized way than is possible with manual tools.
These platforms typically support visitor identification, lead scoring, email automation based on visitor preferences and CRM tools to alert sales consultants to their best and mostly timely prospects.
No matter which system you put into place, they all encompass four main components:
The foundation of a strategically planned marketing automation system is content development to support inbound marketing, outbound marketing and the base for behavior based workflow automation.
Automating how you segment and communicate with your audience creates a workflow that presents the right information to the right person at the right time.
The ongoing circular process of Plan, Execute, Review allows you to utilize marketing automation’s in-system analytics to objectively analyze the effectiveness of your marketing strategy.
The final piece of the puzzle is handing-off the nurtured leads to your sales team with all the life cycle information they need to secure the sale in the most efficient manner.