Why They Should Do Business With You

To differentiate your company in the minds of potential clients and partners, you can’t just tell them what you do.

You need to be clear about

  • What they should do
  • Why they should do it, and
  • Why they should do it with you!


We observe many firms who do an admirable job communicating what they do, but far fewer who successfully communicate “Why Us.” Whether you’re in a go-to-market phase or supporting a mature service, we can help you assess and enhance your industry presence and develop a strategic marketing plan to support your growth.

Asking the right questions before executing expensive campaigns can make a huge difference in achieving results that matter. It can be the difference between being busy and being effective.

How can GSM help us grow our business?

It’s all about setting the table. When companies learn of you, they commonly perform a bit of due diligence starting with a visit to your website. They don’t do this before they call you, they do this before they decide–IF–they are going to call you. Effective marketing works to get the call, get the meeting, get the RFP. We set the table.

Consulting is Not About Selling Programs or Services

We can author, design and deliver pretty much anything you might ask your marketing team to do, but consulting isn’t about any of that. It’s about helping organizations clarify their priorities and align marketing resources to deliver real results over time.

Whether you have internal resources to draw on or prefer to work with an expert partner to augment your team, we can help.