Gross Strategic Marketing (GSM) announced today the immediate availability of its much anticipated Plan Sponsor Video Series. This new program has been developed to more effectively introduce educational topics to retirement plan sponsors and creatively addresses the challenges TPAs and recordkeepers have of getting the attention of busy clients. Plan Sponsor Video Series combines broadcast quality streaming video content with support for email messaging and analytics.

“The simple fact is that many people would rather watch a video than read the very same words. Video engages with sight and sound to introduce and reinforce information,” said President and Chief Executive Officer Alan Gross. “We’re convinced that the Plan Sponsor Video Series is the best “next” thing to do when it comes to client outreach.”

The Plan Sponsor Video Series features leading industry experts addressing essential topics including fiduciary responsibilities, plan documentation and design and plan audits through video segments that are concise and intentionally light on industry jargon. While the HD quality videos will get the attention and retain the interest of plan sponsors and make complex topics simple to understand, equally valuable is the manner in which the program is designed to encourage dialogue on vital issues between TPAs / recordkeepers and their clients.

The professionally developed Plan Sponsor Video Series, including its comprehensive support program, is available on a subscription basis.