How We Think
GROSS STRATEGIC MARKETING (GSM) LAUNCHES NEW CORPORATE WEBSITE
Gross Strategic Marketing announced today the launch of its new website which offers quick and easy access to information on the company’s array of programs, consulting and services for the retirement plan industry. The site features an entirely new look and...
DON’T BECOME COMMODITIZED!
Many companies find themselves in mature, highly competitive markets. Some of these arenas take on the characteristics of commodities, where products or services are largely undifferentiated by customers. Price pressure is great, product/service quality is...
IT’S NOT ABOUT A CATCHY NAME, IT’S ABOUT YOU: 4 THINGS TO REVIEW NOW
The question “How important is it for a business to have a catchy name?”was posed by Sprint in a LinkedIn poll. The answer options were: “it’s essential”(22%) “not as important as marketing”(23%) “not as important as a great product”(52%) “catchy names are...
BEYOND COMMUNICATION (AS WE USED TO KNOW IT)
Not so long ago in the history of the world, birthday greetings were delivered in-person, over the phone (which was attached to the wall), or via a printed card (usually mailed). I suppose a few people sent telegrams, but that was pretty much it. This year on my...
