How We Think

Years of Service is a Feature – Not a Benefit

Years of Service is a Feature – Not a Benefit

Tell Me Why I Should Care In introducing themselves via the web, print, email, social communities and in meetings many TPAs and recordkeepers often talk about how many years they’ve been in the business, the certifications or credentials they have, the types of...

You Had Me At Hello

You Had Me At Hello

Why Lead Nurturing? The real power behind lead nurturing comes from its ability to automate thoughtful communications. With a nurturing program in place, your prospects no longer get spammed with generic emails. Instead, they receive targeted messaging based on their...

Video Marketing Trends For 2015

Video Marketing Trends For 2015

A common place we see content marketing efforts bog down is in the actual creative process. So much time is often spent staring at a blank Word document trying to come up with that one idea that is 100% unique and a grand statement for your company or industry. And...

In With The “In” Crowd

In With The “In” Crowd

Video marketing is rated very successful at achieving important objectives by 25% of companies and another 60% rate it somewhat successful. A total of only 15% are struggling to achieve success with video marketing. Below are the highlights of the Ascend2 Video...