How We Think
Why A Blended Marketing Content Strategy Can Help You Boost Engagement
Communication means getting the right information to the right people at the right time – the right way. With limited time and resources, it’s challenging to reliably feed email and social campaigns and keep your website content dynamic. In this 30-minute web event,...
GSM Marketing introduces Advisor Connect™, a video marketing communications program for recordkeepers and TPAs
GSM Marketing, a leading partner to retirement plan and investment professionals, is excited to announce GSM Advisor Connect, a video marketing communications program designed to educate and engage advisors interested in qualified retirement plans. The program...
Years of Service is a Feature – Not a Benefit
Tell Me Why I Should Care In introducing themselves via the web, print, email, social communities and in meetings many TPAs and recordkeepers often talk about how many years they’ve been in the business, the certifications or credentials they have, the types of...
10 Effective Lead Nurturing Campaigns Worth Trying
Why Lead Nurturing? The real power behind lead nurturing comes from its ability to automate thoughtful communications. With a nurturing program in place, your prospects no longer get spammed with generic emails. Instead, they receive targeted messaging based on their...
You Had Me At Hello
In a relationship based-business, nothing has more impact than making contact - not to sell, but to listen and learn. Sure, it's important to call clients and partners with operational updates and new service opportunities, but too often we miss a bigger opportunity...
Why You Should Be Using Marketing Automation… By The Numbers
The paradigm shift to utilizing a marketing automation system has led to great improvements in many company's bottom line.
Not All Of Your Content Needs To Be Epic
A common place we see content marketing efforts bog down is in the actual creative process. So much time is often spent staring at a blank Word document trying to come up with that one idea that is 100% unique and a grand statement for your company or industry. And...
Video Marketing Trends For 2015
Video marketing is rated very successful at achieving important objectives by 25% of companies and another 60% rate it somewhat successful. A total of only 15% are struggling to achieve success with video marketing. Below are the highlights of the Ascend2 Video...
In With The “In” Crowd
More than 60% of B2B marketers are already relying on marketing automation and nearly all the rest are planning to use it. What is this telling you? If you're not using data and technology to drive your marketing efforts, you're more than likely losing leads and...
When To Gate Your Content
Gating content is the practice of placing the pieces of content – white papers, case studies, videos or e-books – behind a form that serves as a gatekeeper that controls user access to the content. When Not To Gate Content Content developed to increase site traffic...
