How We Think

Leave The Caveman Analytics Behind

Leave The Caveman Analytics Behind

As management and business owners put more and more emphasis on ROI, as analysts it falls on us to provide input that will affect the performance of the company’s marketing efforts. The first step is to look at the correct data points which actually provide you an...

WHAT IS MARKETING AUTOMATION?

WHAT IS MARKETING AUTOMATION?

Marketing automation is a set of tools that makes it possible to identify visitors to your website and engage them in a more relevant, personal and customized way than is possible with manual tools. These platforms typically support visitor identification, lead...

GSM MARKETING INTRODUCES COMMITTED TO OUTCOMES™

GSM MARKETING INTRODUCES COMMITTED TO OUTCOMES™

A retirement industry creative co-cop to produce and share educational content about saving Jacksonville, FL. Committed To Outcomes™ (C2O) is a creative collaboration of retirement industry firms to produce and share information and educational messages useful to...

WHERE ARE MY EMAILS BEING READ?

WHERE ARE MY EMAILS BEING READ?

Utilizing data for over 1.8 billion opens from campaigns sent in 2013, Campaign Monitor showed that mobile devices are the most popular environment for a subscriber’s first interaction with an email. EMAIL OPENS BY ENVIRONMENT The shift towards mobile has also been...

I’M PLEASED TO ANNOUNCE…

When I started Gross Strategic Marketing nearly five years ago the name wasn’t clever, just truth-in-advertising. Today we’re a growing team of consultants and creative professionals led also by my great colleagues and industry experts Ken Simons and Tom Makeever. The...

GSM WELCOMES KEN SIMONS

GSM WELCOMES KEN SIMONS

We’re excited to announce that Ken Simons, former executive leader of SunGard’s Relius business has joined Gross Strategic Marketing (GSM) as our newest Partner. Ken’s experience will help us expand our product offerings as we continue to meet the evolving needs of...

WHAT EXPERTS SAY ABOUT EMAIL MARKETING

WHAT EXPERTS SAY ABOUT EMAIL MARKETING

In the world of B2B marketing, email messaging serves as both a vital communication vehicle for existing clients as well as an incubator for prospective customers. Creating effective email messages is a mix of science and art that requires discipline and attention to...