How We Think

When To Gate Your Content

When To Gate Your Content

Gating content is the practice of placing the pieces of content – white papers, case studies, videos or e-books – behind a form that serves as a gatekeeper that controls user access to the content. When Not To Gate Content Content developed to increase...

How to Build a Blog to Promote Your Brand

How to Build a Blog to Promote Your Brand

Blogs serve many purposes. They can be areas for a person to vent about frustrations, share your interests, or in the case of small business, build your brand. A blog provides a unique opportunity to showcase your expertise and experience in your industry within a...

Leave The Caveman Analytics Behind

Leave The Caveman Analytics Behind

As management and business owners put more and more emphasis on ROI, as analysts it falls on us to provide input that will affect the performance of the company’s marketing efforts. The first step is to look at the correct data points which actually provide you an...

WHAT IS MARKETING AUTOMATION?

WHAT IS MARKETING AUTOMATION?

Marketing automation is a set of tools that makes it possible to identify visitors to your website and engage them in a more relevant, personal and customized way than is possible with manual tools. These platforms typically support visitor identification, lead...

GSM MARKETING INTRODUCES COMMITTED TO OUTCOMES™

GSM MARKETING INTRODUCES COMMITTED TO OUTCOMES™

While marketing automation technology is interesting, it’s only valuable if it aligns with your business strategy. At GSM, we focus on understanding your challenges to communicating with clients and prospects and applying real world solutions to help. Our...

WHERE ARE MY EMAILS BEING READ?

WHERE ARE MY EMAILS BEING READ?

A retirement industry creative co-cop to produce and share educational content about saving Jacksonville, FL. Committed To Outcomes™ (C2O) is a creative collaboration of retirement industry firms to produce and share information and educational messages useful...

WRITING TO MATCH YOUR READER’S INVOLVEMENT

WRITING TO MATCH YOUR READER’S INVOLVEMENT

Mobile friendly is the design process which takes into account the variety of display devices that will be used by your site visitors when they are browsing your website. Key properties of a mobile friendly designed internet property are: Fast load times Readability...

I’M PLEASED TO ANNOUNCE…

Online viewers scan for information rather than reading for comprehension. If you're delivering your content to an online device, more than likely your reader is easily distracted. Your writing must reflect this fact by providing content in a manner that will grab...