Communication means getting the right information to the right people at the right time – the right way. With limited time and resources, it’s challenging to reliably feed email and social campaigns and keep your website content dynamic.
In this 30-minute web event, we talk about and show how you can use original and curated content in a blended strategy to boost engagement and support relationship generation.
- When resources and marketing budgets are limited, a blend of original and curated content is a rationale and highly productive way of sourcing information to share.
- A blended approach creates a more dynamic website and feeds email and social posts.
- UpContent, our curation platform partner, makes it easy to get going and produce value in marketing campaigns to clients, prospects and partners.