Why A Blended Marketing Content Strategy Can Help You Boost Engagement

Communication means getting the right information to the right people at the right time – the right way. With limited time and resources, it’s challenging to reliably feed email and social campaigns and keep your website content dynamic.

In this 30-minute web event, we talk about and show how you can use original and curated content in a blended strategy to boost engagement and support relationship generation.

Quick takeaways:

  1. When resources and marketing budgets are limited, a blend of original and curated content is a rationale and highly productive way of sourcing information to share.
  2. A blended approach creates a more dynamic website and feeds email and social posts.
  3. UpContent, our curation platform partner, makes it easy to get going and produce value in marketing campaigns to clients, prospects and partners.

Reach us at GSM or UpContent to learn how to get the most out of your curation strategy. We’re happy to help!

Full Transcript Here