How We Think
Yes, You Can Do Video – And You Should!
Of all the ideas trending in marketing today, it’s hard to ignore the magnetism of video. Whether you are contemplating ways to support sales growth, relationship management, or improve engagement, video becomes…
Amplify Your Presence on LinkedIn
Having a LinkedIn profile is one thing. Having it work FOR you is another. Put your profile to work and boost your presence on LinkedIn with these easy actions.
Optimizing Marketing Content on a Limited Budget
Marketers are responsible for developing a company’s relationship generation pipeline. This supports the sales channel and associated revenue growth. Ask marketers what challenges them most, and you are likely to hear a good deal about…
Automate Your Business, Not Your Relationships
Ask business owners what has made them successful in our industry and you are likely to hear the word “relationships.” It is as much a personal statement as it is a reflection of what they hope their brand conveys to others. Small players play the relationship card...
Why A Blended Marketing Content Strategy Can Help You Boost Engagement
Communication means getting the right information to the right people at the right time – the right way. With limited time and resources, it’s challenging to reliably feed email and social campaigns and keep your website content dynamic. In this 30-minute web event,...
GSM Marketing introduces Advisor Connect™, a video marketing communications program for recordkeepers and TPAs
GSM Marketing, a leading partner to retirement plan and investment professionals, is excited to announce GSM Advisor Connect, a video marketing communications program designed to educate and engage advisors interested in qualified retirement plans. The program...
Years of Service is a Feature – Not a Benefit
Tell Me Why I Should Care In introducing themselves via the web, print, email, social communities and in meetings many TPAs and recordkeepers often talk about how many years they’ve been in the business, the certifications or credentials they have, the types of...
10 Effective Lead Nurturing Campaigns Worth Trying
Why Lead Nurturing? The real power behind lead nurturing comes from its ability to automate thoughtful communications. With a nurturing program in place, your prospects no longer get spammed with generic emails. Instead, they receive targeted messaging based on their...
You Had Me At Hello
In a relationship based-business, nothing has more impact than making contact - not to sell, but to listen and learn. Sure, it's important to call clients and partners with operational updates and new service opportunities, but too often we miss a bigger opportunity...
Why You Should Be Using Marketing Automation… By The Numbers
The paradigm shift to utilizing a marketing automation system has led to great improvements in many company's bottom line.
