Leave The Caveman Analytics Behind

Leave The Caveman Analytics Behind

As management and business owners put more and more emphasis on ROI, as analysts it falls on us to provide input that will affect the performance of the company’s marketing efforts. The first step is to look at the correct data points which actually provide you an...
WHAT IS MARKETING AUTOMATION?

WHAT IS MARKETING AUTOMATION?

Marketing automation is a set of tools that makes it possible to identify visitors to your website and engage them in a more relevant, personal and customized way than is possible with manual tools. These platforms typically support visitor identification, lead...