DON’T BECOME COMMODITIZED!

DON’T BECOME COMMODITIZED!

Many companies find themselves in mature, highly competitive markets. Some of these arenas take on the characteristics of commodities, where products or services are largely undifferentiated by customers. Price pressure is great, product/service quality is...

BEYOND COMMUNICATION (AS WE USED TO KNOW IT)

Not so long ago in the history of the world, birthday greetings were delivered in-person, over the phone (which was attached to the wall), or via a printed card (usually mailed). I suppose a few people sent telegrams, but that was pretty much it. This year on my...