content marketing Archives

How to Build a Blog to Promote Your Brand

Blogs serve many purposes. They can be areas for a person to vent about frustrations, share your interests, or in the case of small business, build your brand. A blog provides a unique opportunity to showcase your expertise and experience in your industry within a...

WRITING TO MATCH YOUR READER’S INVOLVEMENT

Marketing Tips & Techniques

Online viewers scan for information rather than reading for comprehension. If you’re delivering your content to an online device, more than likely your reader is easily distracted. Your writing must reflect this fact by providing content in a manner that will...

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