The Pension Source Website
GSM was tasked by The Pension Source to create and develop an entirely new visual identity, fueling the full website redesign.
We brought in the elements that were key to The Pension Source’s theme: imagery showcasing their location of Stuart, Florida as well as focusing on small businesses, both relating back to their clientele focus. As well as their iconic red, used in their logo. To add more color to their previously red-based theme, a blend of their new color palette was utilized as a photo overlay treatment to add depth and visual interest that carried throughout the theme.