The Pension Source Website

GSM’s full website redesign for The Pension Source was driven by the key elements defined in their new visual identity.

We brought in imagery showcasing their Stuart, Florida location, focused on small businesses, and preserved the iconic brand red used in their logo, all relating back to their core clientele niche. To add more color to their previously red-based theme, a wash of their new brand colors was utilized as a photo overlay treatment; this, along with repeated ornamental accents, added depth and visual unity throughout the theme.