The Pension Source Visual Identity
The Pension Source is a small but mighty firm that specializes in plan design and implementation, as well as complex administrative tasks that ensure a client’s retirement plan remains compliant once it is up and running. The firm also partners with many small businesses and entrepreneurs, inspiring much of the imagery you will see throughout the site.
A key element in The Pension Source’s visual theme is imagery that showcases their location: Stuart, Florida. The firm prides itself on being within driving distance of their clients’ front doors. This inspired imagery of well-known landmarks around Stuart. A colorful photo overlay was incorporated into the imagery to broaden and diversify their previously singular color palette.
Branding Motifs & Identity, Website Development
color + fonts