The Pension Source Visual Identity

The Pension Source is a small but mighty firm that specializes in plan design and implementation, as well as complex administrative tasks that ensure a client’s retirement plan remains compliant once it is up and running. The firm also partners with many small businesses and entrepreneurs, inspiring much of the imagery you will see throughout the site.

A key element in The Pension Source’s visual theme is imagery that showcases their location: Stuart, Florida. The firm prides itself on being within driving distance of their clients’ front doors. This inspired imagery of well-known landmarks around Stuart. A colorful photo overlay was incorporated into the imagery to broaden and diversify their previously singular color palette. 

Services Provided:

Branding Motifs & Identity, Website Development

  color + fonts

Noto Serif


The Pension Source brand color palette


The Pension Source brand imagery style

  custom icons

The Pension Source brand icon style

  web design

The Pension Source home page displayed across several devices of varying screen sizes
Several screen captures of The Pension Source website design
The Pension Source website displayed on a smartphone