SI Group Logo
SI Group Hawaii decided to redesign their logo in honor of their company’s 25th anniversary, seeking to represent themselves in a way that better captured their professional personality and mission.
This design incorporates a tangram—a puzzle played by arranging seven geometric shapes to create new images. Tangrams are a marriage of mathematics and art, much in the way that SI Group blends both analysis and creativity in the ways they consult and administrate for retirement plans. Here, the tangram shapes are arranged into a sail, capturing SI Group’s commitment to progressive philosophies and to helping achieve clients’ aspirational goals.