Pinnacle Website

GSM updated the Pinnacle website with contemporary layout styles. We used elements from their logo graphic throughout the site to help reinforce their brand, including subtle elements like specific angles that echo the mountain in their logo. We unified their color palette by lightly treating imagery.

A key message for Pinnacle’s brand is the idea that clients can “reach their pinnacle in retirement,” which we emphasized by curating navigational imagery such as maps, compasses, and exploration—sometimes atop literal pinnacles, but likewise in other scenes of achievement and adventure.