Pinnacle Visual Identity

Pinnacle Financial Services collaborated with GSM to totally overhaul their visual identity. They were happy with their messaging—their mission is to help clients reach their “pinnacle” in retirement—but believed that it was time to elevate the way they were presenting themselves to business partners, from their logo to the flow of their website’s navigation.

GSM’s primary mission in Pinnacle’s rebranding project was to simplify what they already had, editing their content and style down to its most clean, elegant, professional, and clearly-communicated incarnation. We de-cluttered their logo design to a flexible, impactful reinterpretation; we revisited the language on their website to focus and illuminate their differentiators; we crafted a comprehensive and unified visual aesthetic that became consistent across their assets. All of this came together into a single cohesive, institutional-quality identity.

Services Provided:

Branding & Identity, Logo Redesign, Corporate Stationery, Web Development

  color + fonts

Droid Serif Regular
Droid Serif Bold Italic

  logo redesign


  icon style

  corporate stationery

  website design