Please Note: The Mode Eleven brand is retired. Their former brand assets designed and produced by GSM are reflected here only as a piece of GSM’s portfolio of work and should not be interpreted as an active company in the present day.

Mode Eleven Logo

The Mode Eleven team worked with GSM to build this brand from the ground up, collaborating from the brand’s name itself all the way up through their web build and marketing message strategy.

An essential step on that path was this logo design; we sought to create a visual mark that presents Mode Eleven as the sharp, contemporary fintech entity that they are.

Mode Eleven logo set displaying the primary logo, a stacked alternate layout, a white binary color version, a light-against-dark color version, and the Mode Eleven icon

Logo Design Process

Round 1

Proposing a range of initial ideas

Round 1 of the logo design project; exploring a range of possible ideas in black-and-white, giving the client options for the tone and direction of their logo image

Round 2

Exploring detail and color in the stronger ideas

Round 2 of the logo design project; narrowing down the strongest ideas and exploring variations upon them

Round 3

Focusing on client favorites and finessing final elements

Round 3 of the logo design project; focusing in on final details and approaching a final choice

Final Logo Design

Mode Eleven logo