Please Note: The Mode Eleven brand is retired. Their former brand assets designed and produced by GSM are reflected here only as a piece of GSM’s portfolio of work and should not be interpreted as an active company in the present day.

Mode Eleven Visual Identity

Mode Eleven is a brand identity that GSM helped Hulett Bancorp build from the ground up, guiding and fine-tuning every part of their marketing presence from the brand name to the logo to their investor presentation.

Our team is responsible for designing their visual identity, which captures and reinforces Mode Eleven’s innovative, tech-forward, disruptive role in the banking and fintech industry. Using abstract networking and connectivity motifs alongside monospace typography and data-driven vector image content, we maintained tones that allude both directly and indirectly to digital space. That tone is reinforced further through our use of the white minimalist aesthetic. The light weight of the design makes the Mode Eleven brand feel clean and contemporary, and counterbalances the heftiness of their complex subject matter.