Latitude Retirement Website

The Niles Langford Group of retirement companies⁠—comprised of NLG, RSA, RSC, and Pension Systems⁠—decided it was time to revisit their brand identity. As a list of several individual entities, they found it complex and labored to talk to partners about the national scale, stature, and experience at their collaborative fingertips.

GSM wrote, drafted, and designed a single website to represent their new identity⁠—”Latitude”⁠—as the upright, insightful, and powerful presence it had become as a national collaboration of companies.