Please Note: The ABGMI fly! program has been obtained by Sentinel Benefits. The former ABGMI fly! brand assets designed and produced by GSM are reflected here only for the purposes of GSM’s portfolio and do not represent Sentinel Benefits or the current fly! program.

fly! for ABGMI Logo Design

ABG of Michigan wanted to create an all new, custom brand identity for their Financial Wellness program, fly! The first step was to create a logo which conveys the lightness, freedom, and forward progress that their brand represents.