Please Note: The ABGMI fly! program has been obtained by Sentinel Benefits. The former ABGMI fly! brand assets designed and produced by GSM are reflected here only for the purposes of GSM’s portfolio and do not represent Sentinel Benefits or the current fly! program.

fly! for ABGMI Visual Identity

ABG of Michigan created a meticulously-curated financial wellness consulting and action program to offer employers, but was having a difficult time marketing a long list of tools and services to any of their business partners or prospective clients. To tackle that challenge, ABGMI teamed up with GSM.

We helped to build this brand from the ground up, producing everything from the name—which eventually became Financial Literacy for You: fly!—to the tone of their messaging, to the flow of their website, to the handouts they gave out during presentations. fly! is a brand we’re proud to say we helped create.

Services Provided:

Branding & Identity, Web Development, Custom Video, Print Marketing, PowerPoint Presentations

  color + fonts

Roboto Slab



  custom video

fly! Introduction Video for Employers


fly! Introduction Video for Participants