fly! Visual Identity

ABG of Michigan created a meticulously-curated financial wellness consulting and action program to offer employers, but was having a difficult time marketing a long list of tools and services to any of their business partners or prospective clients. To tackle that challenge, ABGMI teamed up with GSM.

We helped to build this brand from the ground up, producing everything from the name—which eventually became Financial Literacy for You: fly!—to the tone of their messaging, to the flow of their website, to the handouts they gave out during presentations. fly! is a brand we’re proud to say we helped create.

Services Provided:

Branding & Identity, Web Development, Custom Video, Print Marketing, PowerPoint Presentations

  color + fonts

Roboto Slab
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Roboto
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  logo

  imagery

  custom video

fly! Introduction Video for Employers

 

fly! Introduction Video for Plan Participants

 

  Presentation

  print