Advanced Benefits Consulting worked with GSM to create a logo update that would capture ABC’s classically professional and trustworthy business disposition and serve them effectively as a signature in all of the varied applications they foresee.
We helped them overcome past challenges with logo details like text legibility and color matching, creating a memorable design that can transition well across media up to and including brand merchandise.
Logo Design Process
Proposing a range of initial ideas
Narrowing down favorites, exploring details