ABC Visual Identity
Working with Advanced Benefits Consulting, GSM set out to create an identity that communicated three key ideas.
- Confident professionalism: by conveying classic feelings of trustworthiness and traditional business excellence, we create ease and comfort for clients and partners.
- Contemporary elegance: as business partners, ABC’s professional style omits distractions, frills, or busy messes, so their current and smart aesthetic presents the same feeling.
- Decisiveness and knowledgeable action: viewers should understand intuitively that ABC is a deliberate, strategic, and smart partner who provides active, engaged service.
Branding Motifs & Identity, Logo Redesign, Website Development, Business Cards & Stationery
color + fonts
Raleway Semibold Italic