A retirement industry creative co-cop to produce and share educational content about saving

Jacksonville, FL. Committed To Outcomes™ (C2O) is a creative collaboration of retirement industry firms to produce and share information and educational messages useful to millions of Americans saving for retirement through employee benefit plans. Member firms help underwrite the development and share messages, videos, animations and articles with clients, partners and most importantly—participants, to help them take best advantage of the opportunities of saving in their retirement plan.

C2O members align on the core theme that drives business every day—a commitment to helping others achieve their retirement savings goals. “As an industry, we tend to be comfortable writing and talking about plan design, tax savings and regulatory concerns, but we often don’t translate this effectively to why we’re here—to help millions of people reach their long term retirement income goals.” says Alan Gross, president of GSM Marketing and founding organizer of Committed To Outcomes.” He continued, “Our goal is to produce high quality content participating member firms can share freely with clients, referral partners and most importantly, plan participants under their own brand. The group will fund and help prioritize creative production of original videos, animations, infographics, email communications and social messaging programs.”

As a collaborative group, Committed To Outcomes will produce and share more content than any single firm is likely to be able to fund, prioritize and deliver. And every firm will be able to leverage this effort under their own brand while being recognized as contributing to this important industry initiative. Retirement plan consultants, administrators, recordkeepers, investment advisors, attorneys, fiduciaries, trustees, custodians and other service providers are invited to apply for membership as founding members.


To share the retirement plan industry’s commitment to successful retirement outcomes through educational messages that encourage employees to learn more about the value of participating in employer-sponsored retirement plans.


As an industry, it’s time we focus our collective energies on how we help create better outcomes. We invite you to learn more about how to better demonstrate that you are Committed To Outcomes.

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As a leading marketing partner to retirement and investment professionals, GSM provides consulting and services to help clients build brands that connect, websites that work and content campaigns that drive stronger relationships. Founded in 2009, GSM’s clients include recordkeepers, plan consultants, third party administrators, advisors, fiduciaries, investment managers and other professional service providers across the U.S. Learn more at