Please Note: Summit Benefit Solutions has retired their brand as part of their merger with July Business Services. Their former brand assets designed and produced by GSM are reflected here only for illustration purposes only and do not represent Summit Benefit Solutions or July Business Services.

Summit logo

Summit Benefit Solutions Visual Identity

Summit Benefit Solutions sought to elevate their marketing presence to better reflect their national footprint as a retirement plan recordkeeper. GSM rebuilt their brand from the ground up, starting with a redesign of their logo and running through the entire library of their brand assets from there.

We chose a color palette that was modern and flavorful—spinning the blues and greens so common in the industry toward a fresh, bright lime and a glossy indigo gradient—and matched that palette with sharp-edged, geometric typography that captures the modern style Summit wanted to embrace.

Postivity became a defining theme throughout Summit’s style, whether that meant epic aspirational messaging or scenes that were cozy, heart-warming, and personable. This was underscored first by the bright colors in their palette, then by the use of active photography alongside breathtaking landscapes, and lastly grounded along sharp angles that dart with confidence around the brand’s layout.

Services Provided:

Branding & Identity, Logo Design, Custom Corporate Stationery, Pocket Folder Design, Flyer Design, Business Proposal Template, Custom Presentation Deck, Event Assets, Web Development

  color + fonts

Quattrocento Sans
Summit brand color palette


Summit logo set, including official full color, binary color, horizontal, stacked, tagline, and icon versions.
Summit logo decal decorating a large office wall


Summit brand imagery style

  icon style

Summit icon style

  corporate stationery

Summit brand stationery laid out on a table as a unified set

  print marketing

10 custom proposal page designs all laid out on a table

  event assets

  presentation template

Summit custom PowerPoint slide designs

  website design

Summit web design on a laptop, tablet, and smartphone
Summit web home page displayed across four devices of varying screen sizes