RSI Visual Identity

Retirement Strategies Incorporated underwent an extensive visual rebranding project with GSM. Our team developed a new logomark design for RSI and, once that keystone element was established, we replicated RSI’s defining themes and aesthetic elements into an entire visual story across web, email, digital, and print assets.

Their photographic imagery is defined by warm browns and neutrals that depict productive corporate office culture and their decorative motifs see pops of bright, energetic, fresh greens that wind around each layout and lead viewers through RSI’s message.

Services Provided:

Branding Motifs & Identity, Logo, Business Cards, Stationery, Flyers, Proposals and Brochures, Presentation, Trade Show Assets, Website Development,  Email Templates


  color + fonts

Lato Bold
PT Sans



  corporate stationery

  print marketing

  email template


  web design