RMS Logo

Acceleration Retirement teamed up with GSM Marketing to create a business initiative called “Retirement Marketing and Sales.” It’s designed to be a one-stop shop for investment and retirement industry professionals who are tired of chasing down a smattering of random business partners just to get their marketing and sales initiatives in motion.

The GSM design team was challenged to produce a logo design which represented the spirit of this collaboration in an energetic, light-hearted, and eye-catching way—while still respecting the traditional sensibilities of RMS’s professional audience.