Red Bank Pension Services Logo
Red Bank Pension Services needed a logo to represent their brand in their professional niche.
GSM drew inspiration from the iconic historical architecture in Red Bank, New Jersey to craft a classical, refined, and institutional visual identity. Their graphic element is paired carefully alongside beautifully subtle ornamentation, luxuriant serif typography, and a sapphire-and-brass color palette.
Logo Design Process
Proposing a range of initial ideas
Narrowing down favorites, exploring details
Finessing the last elements and resolving a final design