Red Bank Pension Services Logo

Red Bank Pension Services needed a logo to represent their brand in their professional niche.

GSM drew inspiration from the iconic historical architecture in Red Bank, New Jersey to craft a classical, refined, and institutional visual identity. Their graphic element is paired carefully alongside beautifully subtle ornamentation, luxuriant serif typography, and a sapphire-and-brass color palette.

Logo Design Process

Round 1

Proposing a range of initial ideas

Round 2

Narrowing down favorites, exploring details

Round 3

Finessing the last elements and resolving a final design

Final Logo Design