Red Bank Pension Services Logo

Red Bank Pension Services needed a logo to represent their brand in their professional niche.

GSM drew inspiration from the iconic historical architecture in Red Bank, New Jersey to craft a classical, refined, and institutional visual identity. Their graphic element is paired carefully alongside beautifully subtle ornamentation, luxuriant serif typography, and a sapphire-and-brass color palette.

More work we've done for Red Bank Pension Services
View the RBPS website
More Logo Designs
Red Bank Pension Services logo
Red Bank Pension Services all-white logo decal on a window
Large Red Bank Pension Services wall decal decorating an office
Logo displayed in use on the Red Bank Pension Services live website
Red Bank Pension Services before-and-after logo redesign

Logo Design Process

Round 1

Proposing a range of initial ideas

Set of 6 different logo ideas proposed to the client in the first round of the design project
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Round 2

Narrowing down favorites, exploring details

Set of 6 different logo ideas (these more homogenous than the first set) proposed to the client in the second round of this project
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Round 3

Finessing the last elements and resolving a final design

Three very similar logos produced for Red Bank Pension as they resolved closer to their final decision in Round Three

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Final Logo Design

Final, approved Red Bank Pension Services logo design
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