OakStreet Visual Identity
OakStreet Wealth Management teamed up with GSM for a little house cleaning. They had a logo concept they liked, but worked with GSM to clean up the details to ensure it made them look professionally published and detail-conscious. They didn’t have a website, which in their case is also an essential tool in presenting a polished business face to business partners.
As we worked to build OakStreet’s visual style, we aspired to capture viewers with beautiful scenery that reinforces their business’s uniquely peaceful demeanor. The prominent use of serene forest landscapes also functions as a metaphor for their posture toward growth, stability, and longevity.
All of this is supported by a color palette of earthy greens, soft blues, and cool greys that pair with classically formal roman serif typography.
Logo Design, Branding & Identity, Web Development
color + fonts
Please note: while GSM did apply a modest update to the quality and technical execution of OakStreet’s logo, we are not responsible for the original concept and do not claim credit for this work. It is included here purely for purposes of demonstration, as it is an essential piece of OakStreet’s visual identity.