Michigan Pension Website
When Michigan Pension & Financial found themselves with no website at all in 2017, they knew it was time they catch up with the contemporary marketing landscape. They wanted to make sure they could appeal to the younger audiences entering the workforce with new business opportunities. They also recognized the importance of having a dignified online presence to represent them when industry partners looked them up online as a matter of due diligence.
With knowledge of Michigan Pension’s taste for chess metaphors, desire to present themselves as classically business-formal, and wish to appeal with a modest sense of youth, GSM constructed an all-new website that established and captured the essence of their present-day identity.