KTrade Visual Identity
To ensure their style continued to capture the brightness they captured in their logo, one of the first things GSM did was introduce a bright orange complement into their blue and grey color palette. Used sparingly in the design, it functions as a pop of sunny citrus that draws the eye through KTrade’s messages and offers a breath of change from their sea of blue.
KTrade considers themselves cutting-edge, technically-adept retirement solution experts. This drove our decisions about imagery and textures throughout their content layouts to flavor their presence.
Branding & Identity, Web Development, Pocket Folder Design, Overview Brochure Design, Custom Video