KTrade Visual Identity

KTrade came to GSM with a freshly redesigned logo already in hand. They liked their contemporary, sleek new look with sharp line work and energetic colors, but realized the rest of their visual branding—online and in print—didn’t suit their new image. GSM helped unify all of their professional assets under that updated vision.

To ensure their style continued to capture the brightness they captured in their logo, one of the first things GSM did was introduce a bright orange complement into their blue and grey color palette. Used sparingly in the design, it functions as a pop of sunny citrus that draws the eye through KTrade’s messages and offers a breath of change from their sea of blue.

KTrade considers themselves cutting-edge, technically-adept retirement solution experts. This drove our decisions about imagery and textures throughout their content layouts to flavor their presence.