GoalPath Solutions Visual Identity
GoalPath Solutions brought the established beginnings of their brand — their logo, icon style, and the beginnings of a color palette — to GSM and began a collaboration that set out to present the brand as a chic, expert techonology solution.
We fleshed-out their visual personality primarily through imagery, ornamentation, and layout. Environmental and architectural scenes evoke motion, travel, and progress while sharp, contemporary bridge architecture and beautifully efficient infrastructure fill out the spaces in compellingly dynamic ways. Meanwhile, abstract thin-line geometry and generous use of thin-line borders subtly allude to the visual patterns of circuitry and digitized networks, cementing GoalPath’s role as a technology icon subconsciously.
Branding Motifs & Identity, Website Development, Presentation Master Template and Custom Builds, Webinar Event Management, Single- and Multi-Page Collateral, Email Marketing
color + fonts
Client & Financial Wellness Branding
While most of GoalPath’s material caters to audiences in the advisor and financial industry, some of their content is instead directed toward more consumer-oriented audiences — particularly business owners and their employees. When speaking to these alternative audiences, GoalPath Solutions uses a slightly modified brand style that feels relatively lighter, more human, and more punchy, rather than leaning quite so strongly into themes of technology, industry, and innovation.