Florida Retirement Consultants Logo

FRC knew that creating a strong, memorable brand would take their company to the next level and that process started with a new logo. Demonstrating that FRC had evolved for their clients in a positive way was a key goal in their logo redesign project.

GSM created an abstracted letter F—for FRC—that captures forward visual movement symbolic of the aspirations and progress they strive to bring about for their retirement clients. The logo also, through shape and oceanic color palette, nods to FRC’s South Florida origins.