Fiduciary Outsourcing Visual Identity

The visual identity for Fiduciary Outsourcing was built around a key mission: showcasing the range of fiduciary services they offer to the industry. With that in mind, the visuals for Fiduciary Outsourcing were filled in with an extensive gradient of crisp, icy blue tones; each service on their extensive list of Fiduciary Peace of Mind offerings corresponds to its own tone on the spectrum.

That gradient concept is used in conjunction with an eye-catching set of recurring visual motifs. That includes classic black-and-white imagery, airy photography, sharp angles, intensely colorful overlays, and modestly professional grayscale.