Fiduciary Outsourcing logo

Fiduciary Outsourcing Visual Identity

The visual identity for Fiduciary Outsourcing was built around a key mission: showcasing the range of fiduciary services they offer to the industry. With that in mind, the visuals for Fiduciary Outsourcing were filled in with an extensive gradient of crisp, icy blue tones; each service on their extensive list of Fiduciary Peace of Mind offerings corresponds to its own tone on the spectrum.

That gradient concept is used in conjunction with an eye-catching set of recurring visual motifs. That includes classic black-and-white imagery, airy photography, sharp angles, intensely colorful overlays, and modestly professional grayscale.

Services Provided:

Branding & Identity, Flyers, Sell sheets, Trade Show Assets, Website Development, Custom Video, Email Marketing

  color + fonts

Montserrat Bold
Calibri // Open Sans
Brand color palette


Fiduciary Outsourcing logo set, including official full color, dark color, and binary color versions.


Fiduciary Outsourcing brand imagery style


6 custom slides from a brand PowerPoint design

  print marketing

  email marketing

Screen captures of three custom email campaign designs

  trade show assets

Three small tabletop standing banners with marketing messages customized to a trade show event in Vegas

  custom video

Custom video playing on a laptop


Fiduciary Outsourcing website displayed on a laptop, tablet, and smartphone
3 screen captures of the Fiduciary Outsourcing website design