Fiduciary Consulting Group Website

FCG teamed up with GSM to refresh their website design. In the new build and language, they sought to evoke feelings of strength, stability, and expertise, and to communicate qualities of diligence and professionalism to their target audience. Visually, this was captured in particular by fusing the classical, institutional imagery of their columnal logo juxtaposed alongside crisp geometric lines and images of glassy, modern architecture.

As fiduciary consulting specialists, FCG’s focus is on plan sponsors and financial advisors. As such, viewers should come away from the site with thoughts of businesses running stress-free.