Encompass More Website
There were three main objectives in redesigning Encompass More’s web presence.
First, they felt their previous site design and content made their brand feel like insurance salesmen, so we aspired to improve the narrative around the services offered by Encompass More.
Second, they wanted to convey the focus on small investors that they bring to their business relationships—”Taking services that are usually only offered to the 1% and bringing it to the 99.” We revised the content with this focus and curated a library of brand imagery that celebrates the range of individuals Encompass More serves.
Third, and perhaps most important, the website needed to be simple. Simple in language, in interface, and in comprehension. We designed for this value throughout the site, from the word choice to the way the visual hierarchy pulls viewers easily toward the information they need the most.