Advisor 2X logo

Advisor2X Visual Identity

Advisor2X—formerly Rekon Intelligence—teamed up with GSM when they had a rebranding project that needed an urgent turnaround.

They came to the table with a few concepts already worked out. They knew their name, the color palette they wanted to use (demonstrated below), their desired feeling, and that they had fallen in love with the symbolism that crystal imagery drew as a representation of their core initiative. 

GSM ran with this metaphor, embracing crystals as key imagery in the A2X brand to create an all-new logo design that represents an abstraction of crystal growth and laying out a refined, luxurious aesthetic throughout their website.

Services Provided:

Visual Motifs & Identity, Logo Redesign, Website Design 

  color + fonts

Josefin Sans
Advisor 2X brand color palette

  logo design

Advisor2X logo design set, including official full color, binary color, horizontal, stacked, icon, and miniature versions


Advisor 2 X icon styles


Advisor2X brand imagery styles

  website design

Advisor 2 X website displayed across four screens of different sizes
Please Note: Advisor2X no longer uses this website build. This archived design is displayed here only for the purposes of our portfolio and should not be interpreted as a current-day representation of Advisor2X’s online presence.