Advisor2X Visual Identity
Advisor2X—formerly Rekon Intelligence—teamed up with GSM when they had a rebranding project that needed an urgent turnaround.
They came to the table with a few concepts already worked out. They knew their name, the color palette they wanted to use (demonstrated below), their desired feeling, and that they had fallen in love with the symbolism that crystal imagery drew as a representation of their core initiative.
GSM ran with this metaphor, embracing crystals as key imagery in the A2X brand to create an all-new logo design that represents an abstraction of crystal growth and laying out a refined, luxurious aesthetic throughout their website.
Visual Motifs & Identity, Logo Redesign, Website Design