MAP Retirement Website

Unifying multiple prestigious TPA and consulting firms into one powerful, national institution, MAP Retirement needed a new brand identity that captured the expertise and esteem of its team.

GSM worked together with their team of experts to understand the institutional elegance, scale, service, and professionalism that sets the MAP experience apart in the industry and present it online with a fresh, commanding, confident web design and narrative.

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View MAP's website
MAP website displayed full-screen on multiple devices, all arranged together
MAP website design on a tablet, held in landscape
MAP website on a smartphone
MAP website design shown across 9 desktop screens
MAP website design on a tablet, held vertically
Transformation showing the MAP 401(k) website before and after GSM's redesign
Color and gradient palettes used in the MAP visual identity
Imagery used in the MAP visual identity
Stylistic image treatments used in the MAP visual identity
Typographic styles used in the MAP visual identity
Iconographic styles used in the MAP visual identity
Decorative visual motifs used in the MAP visual identity
Flat composition displaying full webpage designs
Check out MAP401k.com
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