Marketing Matters
A monthly series for GSM clients and industry friends
The goals of marketing haven’t changed, but the strategies available to us have. The key is to fit them to your purpose and need. With that idea in mind, we’re incredibly happy to announce, “Marketing Matters,” a new monthly series of resources for GSM clients and industry friends.
Frequency: Monthly web sessions to challenge and activate your marketing.
Sessions: 30-minute sessions plus Q&A
Cost: Complimentary
Inbox or spam?
The Hard Truth About Your Email Strategy
Recorded on: May 13, 2025
If it’s not, you risk damaging your brand – and your sender reputation. Join Alan Gross, President of GSM, and Email Guru, Deanna Fisher, for candid advice about what it takes to run effective email marketing today. We’ll dive into what works, what doesn’t, and what to do next.
You’ll leave more confident about:
Next Event
The Truth About SEO
Tuesday, June 10, 2025 • 3:00 PM ET
Event Details:
Did you know that over 60% of content produced in the Financial Services industry doesn’t drive any organic traffic for your business?
Join Alan Gross and Deanna Fisher of GSM Marketing as we debunk common myths surrounding SEO and reveal why your digital strategy might not be working — even if you think you’re doing everything right.
Together we’ll uncover:
- Why most content fails and what to do about it
- The biggest SEO mistakes in the financial services industry
- How to optimize your website for the way people actually search
- Actionable ways to improve your website load time, mobile performance, and accessibility
Share This? Absolutely!
Feel free to share this invitation with colleagues who are focused on improving top line growth and bottom-line ROI through client acquisition, engagement, and retention. They are welcome here.
Replay Previous Sessions
Inbox or Spam?
Your email list could be one of your most valuable marketing assets, but it only works if your entire email process is handled with care. If it’s not, you risk damaging your brand – and your sender reputation.
Put Marketing in Its Lane
In this 30-minute session, we’ll clarify the role of marketing in driving growth and how to keep it aligned (but not confused) with sales. Perfect for financial services leaders and marketers who want to sharpen their strategy.
Marketing Matters Kickoff Session
Some of the topics we’ll cover in this series include: Put Marketing in Its Lane, Get Serious About Video, Email Still Works, The Truth About SEO, Moving The Needle, and more!
