WELLthBuilder Website

Strategic Retirement Partners teamed up with GSM to create a visual style and website for their product offering, WELLthBuilder. Targetting busy small business owners looking for easy alternatives to state-mandated retirement plans, we built an identity that feels trustworthy, credible, savvy, competent, and stress-free.

Essential to WELLthBuilder’s style is its non-threatening tone; the calming soft blue tones and spa-like energy are all curated to make the audience feel safe and unburdened. It’s sharp and clean, as most viewers expect from a professional B2B brand, yet also friendly, calming, and written in a way that’s punchy and simple to peruse.