Waypoint Website

When Waypoint Fiduciary teamed up with GSM to build a website for their new brand, we sought to compose a design that captured the key feelings that define their business.

Focusing on aspirational images of calmness and exploration, we collaborated to capture themes of guidance, leadership, and peace of mind. We married that imagery with a clean, flat layout that flows dynamically down the page to bring the brand into a professional, contemporary business space.

Slide demonstrating Waypoint's color palette
Slide demonstrating Waypoint's typography style
Slide demonstrating Waypoint's imagery style