Save Sooner Visual Identity
Save Sooner is a child brand of Committed to Outcomes, geared towards a younger demographic. The brand is built around driving young professionals toward the Save Sooner website, where they are be encouraged to start saving for retirement as soon as possible.
The greatest challenge for this target audience is catching—and keeping—their attention long enough for the message and gravity of the topic to land. While most young professionals expect a financial resource brand traditional and bland, we challenge that notion by utilizing a bold color palette, and custom illustrations, and interactive data. We chose the illustrated style to make the site more youthful and enjoyable for the intended consumer, ultimately serving the end goal: driving them to save for retirement sooner.
Visual Motifs & Identity, Website Development, Social Media Graphics, Print Collateral