RSG Visual Identity

RSG’s visual identity is defined by a modest regality that is informed, first and foremost, by their logo—a concept RSG brought into their partnership with GSM, only slightly updated by our team.

Their theme is characterized by bold-but-soft greens and blues set alongside photography that is either glossy, classical black-and-white or color ranges that fall into warm, soft browns and neutrals.

GSM accented this classical, professional theme by adding pops of energetic green, elements of crisply sharp geometry, and subtle ornamental linework.