RMS Website

In developing the website for Retirement Marketing and Sales, the GSM design team latched on to four key elements of the collaboration’s logo and identity from which the site’s aesthetic and motifs emerged. Those elements were: the logo’s distinctly round, askew, friendly geometric rectangles; the logo’s symbolic overlapping, layered visual effect; the brand’s bright, citric, lively color palette; and the hectic, fast-paced world of business in which RMS’s audience lives.

GSM brought these elements together to create a memorable and striking website that sets up the problem potential clients face—having too many moving pieces to track—and demonstrates how RMS can solve it.