Hope Ranch Website
Hope Ranch for Women is a non-profit charity organization in Kansas. Hope Ranch takes in women who have been victims of human trafficking and abuse, gives them a home in which to recover, and helps equip them with the tools to nurture physical, mental, and spiritual health.
GSM took on this web design project pro bono, seeking to de-clutter their image and make sure their strengths were front-and-center. We made use of emotional photography and warm, textural, sentimental graphic elements reminiscent of scrapbooking and rustic decoration. We sought to connect the presence Hope Ranch maintains online with the powerful, emotional work they do in real life every day.