Hembree TPA Logo
Hembree TPA set out to bring their Southwest roots to life with the redesign of their entire brand. Our designers drew inspiration from the warm desert tones and textures of Arizona and brought them to the forefront. The subtle textile pattern that is woven into the logo icon, makes for a TPA logo unlike any other in the field.
Logo Design Process
Round 1
Proposing a range of initial ideas
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Round 2
Narrowing down favorites, exploring details