Florida Retirement Consultants Visual Identity

When FRC was ready to rebrand, they knew that their location—Tampa, Florida—is essential to their identity. They’re proud of the beautiful, tropical climate they call home and wanted to emphasize it in their online presence.

GSM demonstrated this posture with bright, scenic photography featuring the Tampa setting as key imagery on all of their materials—including the first thing you see on their home page. This effort is supported by their color palette, defined by intense, saturated blues and more subtle, analogous oceanic tones.

We also established a message consistency for their brand, enforcing their tagline “Dedication. Delivered!” throughout.

Services Provided:

Visual Motifs & Identity, Logo Redesign, Corporate Stationery Design, Web Development

  color + fonts

Arial Bold
Open Sans Regular


  corporate stationery

  website design